Racial Profiling And Racial Stereotyping Essay - 1959 Words

Racism and racial stereotyping are constructs that has been around since the beginning of the colonization of America. It’s a notion very prevalent yet undermined by skepticism. Many would believe that a nation such as the United States of America has progressed from such a hideous perspective, however, their existence is once again escalating. We see racial profiling and discrimination portrayed in various forms throughout our daily lives. Whether it be something simple as segregated neighborhoods or schools to things such as minorities being discriminated against during employment opportunities. It’s apparent that the barrier placed between blacks and whites is something affront yet learned racism in its entirety. There’s an underlying connection between racism and anxiety of black individuals causing them to turn to their own rather than seek sympathy from opposing races. This brief synthesis analysis will draw connections to this generalized statement aforeme ntioned to elucidate on how perspective of minorities changes over the course of their lifetimes. Racism as we know has been a reoccurring theme throughout history. The term itself means when one ethnic group or historical collectivity dominates, excludes, or seeks to eliminate another on the basis of differences that it believes are hereditary and unalterable. Since the beginning of the 17th century this great nation that we call home has placed the burden upon minorities including Native Americans, AfricanShow MoreRelatedEssay on Stereotyping and Racial Profiling522 Words   |  3 Pagespeople or situations. By stereotyping, we assume that a person or group has certain characteristics. Quite often, we develop these ideas about people who are members of groups with which we have not had firsthand contact. Stereotyping usually leads to unfair results, such as discrimination, racial profiling, and unnecessary violence, all behaviors which need to be stopped. A few years ago, while going on vacation, I witnessed one particular count of stereotyping as I passed through an airportRead MoreProfling Vs Racial Profiling848 Words   |  4 Pagespolice brutality in the criminal justice system. Cries for racial equality and social justice have been heard from across the nation. Profiling and stereotyping are generally seen as almost the same concept, but this is not the case. Specifically, criminal profiling is defined as â€Å"the act or process of extrapolating information about a person based on known traits or tendencies,† according to Merriam-Webster Dictionary. In contrast, stereotyping is defined as â€Å"an idea that is used to describe a particularRead MoreThe Pros And Cons Of Racial Profiling1046 Words   |  5 PagesSection One: A social problem in the U.S that I will be discussing is racial profiling. Racial profiling has been a method that polices use to target suspicious individuals based on the stereotypes of their race, and I believe it is an immoral tactic. I never knew what racial profiling was until I was a senior year in high school and learned how injustice it was. I was disappointed I was not aware of this procedure, because this violates an individual’s physical appearance, and in the United StatesRead MoreRacial Profiling, An Unjust Act And A Big Problem1452 Words   |  6 PagesAccording to the 11 Facts about Racial Discrimination, â€Å"The U.S. Bureau of Justice Statistics concluded that an African American male born in 2001 has a 32% chance of going to jail in his lifetime, while a Latino male has a 17% chance, and a white male only has a 6% chance† (11 Facts about Racial Discrimination 1). Racial profiling, or discriminating against a whole group of people based on their rac e, is an unjust act and a big problem in our society today. Arresting people because of how they lookRead More An Argument Against Racial Profiling Essay1129 Words   |  5 PagesI dont want to talk about whether or not racial profiling is legal. Racial profiling is not an effective law enforcement tool. -- Eric Holder, 82nd Attorney General of the United States Before any argument can be made against racial profiling, it is important to understand what racial profiling is. The American Civil Liberties Union, defines racial profiling as the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on the individualsRead MoreThe Minorities Vs. Entertainment War Essay882 Words   |  4 Pagesis a battle between ethnicities and the entertainment companies that is transparent to the naked eye in the 21st century, the argument I plan to use is: the media and film industries are required to portray each minority fairly without racially profiling any ethnicity but does not stay accountable to their word and actions. Throughout the generation, entertainment has been an activity which provides diversion and permits people to amuse themselves in their leisure time, provide fun, enjoyment, andRead MoreThe Minorities Vs. Entertainment War868 Words   |  4 Pagesis a battle between ethnicities and the e ntertainment companies that is transparent to the naked eye in the 21st century, the argument I plan to use is: the media and film industries are required to portray each minority fairly without racially profiling any ethnicity but turns a blind side to the current situation. Throughout the generation, entertainment has been an activity which provides diversion and permits people to amuse themselves in their leisure time, provide fun, enjoyment, and laughterRead MoreRacial Profiling By Scott Johnson945 Words   |  4 Pages According to Scott Johnson, â€Å"racial profiling is the use of race or ethnicity as grounds for suspecting someone of having committed an offense† (Scott Johnson). The United States Supreme Court has ruled that racial profiling violates the constitutional requirement that all persons should be accorded equal protection of the law. However, is this requirement defensible in public policy? It has been proven in previous research studies that racial prof iling, if applied correctly, can be a useful defensibleRead MoreRace And Ethnicity : Race866 Words   |  4 Pagesexample of racism is racial profiling, which has been significant issue that plagues our society, especially during the wake of recent events. Racial profiling involves law enforcement officials targeting certain individuals based on race or ethnicity, and not necessarily on behavior. It is essentially discrimination based on stereotypes. This practice is controversial and illegal in many regions. Racial profiling goes hand in hand with racial stereotyping. After all, racial profiling is based on stereotypicalRead MoreRacial Profiling in Canada Essay examples1300 Words   |  6 Pagesis dispute regarding what defines racial profiling. Critics ask Is it racist, or is a necessary part of law enforcement. Racial profiling is identified by Adele Cassola in her article as unjust whereas Denyse Coles argues that racial profiling is necessary and is not considered racism. According to the Ontario Human Rights Commission â€Å"Racial profiling is based on stereotypical assumptions because of one’s race, colour, ethnicity, etc.† whereas criminal profiling â€Å"relies on actual behaviour or on

My Friend Hamilton -Who I shot Essay - 6642 Words

A Historiographical Discussion of the Duel Between Aaron Burr and The duel between Aaron Burr and Alexander Hamilton holds a significant relevance in American history and should be examined within the context of early American culture and politics. The recent historiography of the incident provides us with a complex, evolving web of conflicting interpretations. Since the day of this tragic duel, contemporaries and historians have puzzled over why these two prominent American statesmen confronted each other on the Plains of Weehawken. What circumstances or events could have motivated two of the most brilliant political minds in America to endanger their lives and reputations by taking aim at each other on that dismal day?†¦show more content†¦J. Lee and Conalee Levine-Schneidman argued â€Å"it was not Burr who was the instrument, but rather Hamilton himself—or rather Hamilton’s distorted perception of Burr as his evil self† that promulgated the duel.3 This article entitled â€Å"Suicide or Murder? The Burr-Hamilton Duel,† published in a 1980 edition of the Journal of Psychohistory, represents t he first example of â€Å"psycho-history† to be discussed in this paper. The authors presented Aaron Burr as introverted and self-absorbed, a man forever compared to the saintliness of his namesake. His father was a reverend and President of the College of New Jersey and his mother was the daughter of Jonathan Edwards. Therefore, the Schneidmans argued, Burr had quite the reputation to uphold, 1 Joseph J. Ellis, â€Å"The Duel,† in Founding Brothers: The Revolutionary Generation, (New York, NY: Vintage Books, 2000), 20. 2 Ibid., 11. 3 J. Lee and Conalee Levine-Schneidman, â€Å"Suicide or Murder? The Burr-Hamilton Duel.† Journal of Psychohistory 8, no. 2 (1980), 160. writing that â€Å"throughoutShow MoreRelatedFilm Anallysis: Fast and Furious Six1835 Words   |  7 PagesI was watching Fast n’ Furious Six with my best friend. We are a part of Scotland Yard, Her Majesty’s finest men and women. I had an investigation to do, but we needed a break. The investigation was at a dead end and we needed new ideas and taking a break was the best thing we could think of. The credits had finished and the TV was a solid black My best friend looked over to me and broke the silence. â€Å"Hey, did you know that Paul Walker and Vin Diesel were best friends, in the movie and in realRead MoreWhat Makes A Superhero?1420 Words   |  6 PagesHaven t you always thought about being some kind of superhero? I’d be lying if I said I didn t because truth be told I have countless times. But let us think about it for a moment, what makes a superhero so superheroy? Is it their special powers? Secret identities? Villains they face? The image they show? Maybe it is all of these things or something else entirely. For me, being a hero is a title given to those who show their worth and are responsible for their actions. You don t need any powersRead MoreThe Main Character And Hero Of This Play By Alexander Hamilton1746 Words   |  7 Pagesthe songs from Hamilton stuck in my head since the beginning of the semester when the musical was assigned so I thought it would be of good use to take what is already so promine nt in my head and get creative with it. Hamilton is the main character and hero of this play, who is based off of Alexander Hamilton, one of America’s founding fathers. The character displays extreme confidence and enthusiasm, which can come across as arrogant or cocky to some of the other characters, who are also historicalRead MoreEast Of Eden Character Analysis963 Words   |  4 PagesTrask family and the Hamilton family. Samuel Hamilton an Irish Immigrant, father of nine, and husband to Liza Hamilton meets the Trask family when Adam Trask would need help with an irrigation system for his new farm, when he moved to the Saliana Valleys during the Homestead Act. Samuel Hamilton becomes very close with the Trask family and even birth Adam and Cathys son. After Cathy shots Adam in the shoulder and runs away from him, Samuel will help him. Along with Samuel Hamilton, Lee a chinese immigrantRead MoreAlexander Hamilton ´s Views on Government Essay571 Words   |  3 PagesAlex ander Hamilton was the architect of the federalist papers and much of the financial structure of America. He was only reluctantly admitted to the rule of the great American thinkers. His prominence as a primary nationalist and financial visionary in the post-revolutionary were truly uncovered in the middle of the twentieth century. Historical evidence points to him being Christian and saying: â€Å"I have carefully examined the evidences of the Christian religion, and if I was sitting as a juror uponRead MoreThe Consequences of the Burr and Hamiton Duel Essay example806 Words   |  4 PagesThe Burr and Hamilton duel is a major part in american history. It was a moment in history were two foes battled out their anger in each other. Though many historians wonder if Hamilton able to avoid this duel. Many people would agree that this is one thing that would not turn into a big deal if it was avoided. Today many history classes are debating â€Å"was the consequences of the the Burr vs. Hamilton duel inevitable?† Alexander was the leader of the federalists and secretary of state. Burr was aRead MoreThe Revolutionary Generation, By Joseph J. Ellis1730 Words   |  7 Pagesalong with his wife, Ellen Wilkins Ellis. In his book, the Founding Brothers: The Revolutionary Generation, Ellis surrounds his thoughts around who we consider to have been the leading, founding members of the United States of America: George Washington, John and Abigail Adams, Thomas Jefferson, Aaron Burr, James Madison, Benjamin Franklin, and Alexander Hamilton. He lists key points throughout the book of the personal and historical moments of each of their lives and how they related and influenced eachRead MoreEssay1273 Words   |  6 PagesThe whispers along with mumbles stopped, every person bringing their attention to the general as he stood from top to bottom as well as proud. â€Å"I will explain quickly what the plan of action is before I separate you. One through five-thousand, you will be going with Lafayette, bl ocking their escape from Yorktown, waiting in the Chesapeake Bay! Alexander, I believe you had something to say to our people of the colonies?† Alexander was standing at his side, nodding gratefully, his gaze piercing usRead MoreEssay on The Duel Between Aaron Burr and Alexander Hamilton1636 Words   |  7 PagesIn the battle between Aaron Burr and Alexander Hamilton was one of the most famous duels in the early 19th century. Both men were very significant political leaders of the United States. The men had clashes throughout the 1790’s which lead to a duel between the two and Alexander Hamilton lost his life. Aaron Burr was born in New Jersey in 1756. He was involved in many political events though out his life. He was the second president of Princeton, and he was the grandson of Jonathon EdwardsRead MoreJefferson vs. Hamilton: Confrontations That Shaped a Nation Essay1649 Words   |  7 PagesVirginia colony, and his mother, Jane Randolph, who held a high status within the colony as well. Due to his father’s prosperity Jefferson was afforded the absolute best in the ways of education, starting with private tutors at the age of five, then moving on to learn how to read Greek and Roman in there original text and finally taking his studies to the College of William and Mary in Williamsburg which he would say is â€Å"†¦what probably fixed the destinies of my life†¦Ã¢â‚¬  pg 5. On the other side of the spectrum

Crm at Icici Bank Free Essays

The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives to be attained (such as increased number of customers, enhanced per-customer profitability, etc. We will write a custom essay sample on Crm at Icici Bank or any similar topic only for you Order Now , Setting measurable targets for each initiative in terms of growth in profits, number of customers, etc. and Evaluating and choosing the appropriate Customer Relationship Management (CRM) package that will help the company achieve its CRM goals (a comparison of pay-offs against investments could be carried out during the evaluation exercise). Customer Relationship Management (CRM) has been deployed in retail banking. The challenges in managing customer relations in retail banking are due to the multiple products being offered and the diverse channels being used for the distribution of the products.Customer expectation from banks can be summed up as: â€Å"Any time anywhere service, personalized offers, and lower payouts†. Aggressive marketing and promotions on the part of the banks have resulted in most customers happily switching loyalties to enjoy better privileges, thereby making the task of retaining them more difficult for the banks. The use of Customer Relationship Management (CRM) in banking has been essentially done for the following purposes: Targeting customers: It is necessary for banks to identify potential customers for approaching them with suitable offers.The transactional data that is generated through customer interactions and also by taking into account the profile of the customer (such as the lifecycle stage, economic background, family commitments, etc. ) needs to be collated into one database to facilitate its proper analysis. For example, a customer interacts with the banks for savings accounts, credit cards, home loans, car loans, demat accounts, etc. the data generated through all these services needs to be integrated to enable effective targeting.After the integration is done, a profitability analysis of the customer needs to be undertaken to acquire an understanding of the profit-worthiness of the customer before targeting him with new offers. Sales reference material: A consolidated informa tion database on all products, pricing, competitor information, sales presentations, proposal templates and marketing collateral should be accessible to all the people concerned. These prove to be very helpful in Sales Force Automation (SFA) wherein the salesperson gets instantaneous access to all relevant material as and when it is required (especially when he/she is in a meeting with a client. Consistent interface with customers: The communication to customers from various departments like sales, finance, customer support, etc. should be consistent and not contradictory. Therefore, all departments should be privy to a unified view of the customer to enable a consistent approach. Removal of inconsistencies is necessary to ensure that customers are not harassed and frustrated owing to poor internal co-ordination. This is bound to enhance customer satisfaction.The contact centres used to interface with customers should ensure consistency in customer interaction, irrespective of the medium used for the interaction such as telephone, Internet, e-mail, fax, etc. Banks can use the data on customers to effectively segment the customers before targeting them. Proper analysis of all available data will enable banks to understand the needs of various customer segments and the issues that determine â€Å"value† for that segment. Accordingly, suitable campaigns can be designed to address the issues relevant for that segment and to ensure higher loyalty from these customers.When data analysis is done in the right manner, it helps in generating opportunities for crossselling and up-selling. Read More: Customer Relationship Management in the Banking Sector ICICI Bank’s CRM Initiatives ICICI Bank has to manage more than 13 million customers. The bank has over 550 branches, a network of 2025 ATMs, multiple call centres, Internet banking and mobile banking. Its customers often use multiple channels, and they are increasingly turning to electronic banking options. Business from the Internet.ATMs and other electronic channels now comprises more than 50 per cent of all transactions. In the process of making its business grow to this level, ICICI Bank has distinguished itself from other banks through its relationship with customers. The Teradata solution focuses on a Customer Relationship Management (CRM) platform. Information from various legacy and transaction systems is fed into a single enterprise called wide data warehouse. This allows the bank to generate a single view of its customers.The warehouse has the capability to integrate data from multiple sources comprising Oracle and flat files. The Behaviour Explorer enables profiling of customers and querying on various parameters. These enable the bank staff create suitable campaigns for targeting individual customers on the basis of their requirements. The logistics in the system have also led to other benefits like interactive reports, unearthing cross-selling opportunities as well as finding out about the channel usage undertaken by a segment.The data access was facilitated through the use of Cognos Power Cubes. The Benefits of CRM Customers’ usage pattern: ICICI’s CRM data warehouse integrates data from multiple sources and enables users to find out about the customer’s various transactions pertaining to savings accounts, credit cards, fixed deposits, etc. The warehouse also gives indications regarding the customer’s channel usage. New product development: Analysis at ICICI guide product development and marketing campaigns through Behaviour Explorer, whereby customer profiling can be under taken by using ad hoc queries. The products thus created take into account the customer’s needs and desires, enabling the bank to satisfy customers through better personalization and customization of services. Central data management: The initial implementation of CRM allowed ICICI to analyse its customer database, which includes information from eight separate operations systems including retail banking, bonds, fixed deposits, retail consumer loans, credit cards, custodial services, online share trading and ATM. Some Noteworthy CRM Initiatives of ICICI Bank Mobile ATMs: Customers of ICICI Bank can access their bank accounts through mobile ATMs.These ATMs are kept in vans and parked at locations that have a high traffic of bank customers such as the commercial areas in a city or upmarket residential areas ICICI Bank now provides standard ATM facilities through ATM vans. This facility has been tried at Mumbai, Chandigarh and various places in Kerala during specified timings. Bulk Deposits: The ICICI Bankâ₠¬â„¢s Bulk Deposit ATMs enable customers to deposit large amounts at one time. Unlike conventional ATMs, which are able to accept only 30 notes at a time, these ATMs allow the deposit of huge amounts. The Bulk Deposit ATM is available in Mumbai’s Vashi sector branch office of ICICI. The bulk deposit facility can be availed of by select customers who need to deposit huge amounts of cash. ICICI Bank issues a special card called the `Deposit Only Card’ to facilitate this service. This card allows for deposit transactions only. The service is further facilitated by the provision of special bags at ATMs in which a customer can put his money. After the deposit slip is filled, the bag can be inserted in the ATM.The transaction slip is then generated by the ATM as an acknowledgement of the deposit. ICICI Bank also has cash pick-up service for business customers under the business banking segment. ATMs for the visually challenged: ICICI Bank has launched ATMs with special voice-guided systems, which guide a visually challenged person to access ATMs without any help. The jack on the terminal enables headphones to be connected to it and voice commands enable the customer to transact business. Customers may choose a suitable language to get voice commands.After the language selection is done, the customer is guided to ensure that the ATM card is inserted in the right slot and thereafter, guidance is provided for entering the PIN by using the keypad. A raised button is provided on number 5 to enable users to identify the numbers easily through touch. The slot for cash collection has such raised `pips’ that enable easy identification through touch. Other Services through ATMs: Apart from the usual transactions involving the bank, some other services can also be availed of by ICICI Bank customers.These include: Prepaid mobile recharge Buying and renewing Internet packs (such as those of TATA Indicom Internet service provider and Sify). Making donations for Tirupati Tirumala Devasthanams, Nathdwara temple and Shri Mata Vaishnodevi shrine. Mutual fund transactions, and Bill payments Mobile phone as a Virtual Wallet: The mobile phone has been transformed into a virtual wallet – a new innovation in mobile commerce. On September 19, 2005, Airtel, ICICI Bank and VISA announced the launch of mChq – a revolutionary new service – which is a credit card using the mobile phone.This is the first mobile-to-mobile payment option which enables Airtel customers and ICICI Bank Visa cardholders to pay for their purchases with their Airtel Mobile phones. The service has eliminated the need for carrying physical cash for makin g a purchase and also the problems associated with the point of sale (POS) terminal since the mobile phone services as a secure POS and a payment mechanism. Social Events: ICICI Bank organized the largest domestic invitational amateur golf event for HN1 (highnet-worth individuals) customers.This nation-wide golf tournament had over one lakh high-net-worth clients of ICICI Bank’s private banking division participating in the event. Mobile Banking Benefits: Mobile banking enables the customer to avail of many facilities by just sending an SMS. These facilities, which are currently offered free of cost, are as follows: Locating ATM Locating branch Locating drop box Alert facilities like salary credit, account debit/credit, cheque bounce, etc. , and Queries on banking, cards and demat account Questions 1.Explain the initiatives take by ICICI Bank to promote Customer Relationship Management (CRM). 2. Discuss the benefits of the initiatives taken by ICICI Bank to promote Customer Relationship Management (CRM). 3. What should be the core elements of CRM that ICICI bank in your opinion should follow, besides what they are already following to make themselves a distinct bank from their competitors 4. Outsourcing CRM is one activity that most organizations follow. Is it a viable option. Give your views keeping in mind the cost involved in implementing CRM and enhancing business also.Related posts: 1. Case Study of Global Knowledge: Technology as an Effective Ingradient of Customer Relationship Management (CRM) 2. Need of Customer Relationship Management (CRM) in Banks 3. Introduction to Customer Relationship Management (CRM) 4. Customer Relationship Management in the Banking Sector 5. Case study- â€Å"Merger of HDFC Bank and Times Bank† 6. Case Study:Business Model Innovation and Customer-Driven Innovation at Dell 7. Case study- â€Å"Entry of LIC into banking: Is it a wise decision? † 8. Indian banking system: Development banks: Export-import bank of India (EXIM Bank) 9.Case Study: Supply Chain Management of Walmart 10. Case Study: Cadbury Crisis Management (Worm Controversy) Recommended Articles Actions Taken by RBI to Tackle the Accumulation of Non Performing Assets (NPA’s) in Banks Management/Resolution of NPA’s: Legal and Regulatory Regime The Impact of Rising NPA Levels in Banks Categories of Non Performing Assets (NPA’s) Customer Service Strategies in Banking Sector Role of RBI (Reserve Bank of India) in Payment Systems Electronic Cheque Payment System Development of Bank Payment Systems Classification of Bank Payement Systems Introduction to Payment Systems in Banking System How to cite Crm at Icici Bank, Papers

Application and Skill Development †Free Samples to Students

Question: Discuss about the Application and Skill Development. Answer: Introduction Coca Cola is one of the leading and most famous companies. It has a huge market and has been in the industry since 1886. Coca Cola thrives for the next ten years and beyond, they understand their forces and trends that will shape their business in the future in order to move swiftly to prepare what is coming next. Their mission is stable, permanent and durable. This declares the purpose of the company as it serves their decisions and action to make a difference and create a value for the company, to inspire peoples moments of happiness and positivity and also the main mission is refresh the world with their drink (De, 2013). There vision serves as their framework for their guides and roadmap which describes and guides every aspect of their business that they need to accomplish in order to continuing achieving, quality growth and sustainable power. They want their employees to be comfortable and give the best work and be inspired, they want to bring a portfolio of quality beverage bra nds which anticipate and satisfy peoples needs and desires. Another important vision of this company is to nurture a winning network of customers and suppliers, which together they create mutual and long-term value. They also want to maximize long-term return to shareowners while being mindful of their overall responsibilities and the company wants a fast-moving and highly effective organization. Coca Cola had a long and eminent history of marketing success. Its an old company and therefore in the past it had different sets of strategies. Its advertising is much of what has made the brand the powerhouse that it is today. However they have taken various wrong steps like introducing the New Coke, which failed badly in the market. New coke came in the market when the company decided to terminate the most popular soft drink and replace it with a formula. New coke was a huge brand failure of Coca cola brand (Lussier Achua, 2015). The competition in that time was close between Pepsi and Coca cola and even decades prior to the launch of New Coke. In the past their strategies mostly depended on their consumers and share holders as the concept of social media was not there in those times. Their strategies mainly reflected on their advertisement and billboards. However as Pepsi repositioned itself as a youth brand, this gave their older customers to Coca Cola, but Pepsis sweeter formu la became a hit. Coca learned that marketing is much more than the product itself. For instance when the advertisement of New Coke when it came on the TV it ran with an old man sitting on a park bench staring at the can in his hand, and he said they changed my Coke, it was said in clear distress, further he said I cant believe it. This strategy failed as it demoralized the new old customers. (Johnston Marshall, 2016) Earlier their strategies were to clone the rivals which went wrong, the market research was not clear, they believed in marketing is a battle of perception, not product. Current Strategies Coca cola is running in 200-plus nations and each of those nations plays an important role in their growth plan. Their main strategies is to focus on the driving the profit growth and revenue, they segment their revenue growth across the business in their varied type of market. Coca colas market primarily focuses on increasing volumes, keeping affordable beverages and strengthening the foundation of the future success (Reilly Hynan, 2014). They struck a balance between pricing and volume. Their strategy in segmentation has proved to be a hit. Another strategy of theirs is that they invest on their brands and business. At present they are focusing on investing and expanding their brand portfolio. They spend a lot on advertising media by more than $25o million, to give more impactful and stronger ads. Earlier they introduced New Coke and to an extend thy tried to copy Pepsi, but now they are more independent in their ideas like Diet Coke, Coca Cola Life and Coke Zero. Their brand stra tegy was to tell their consumers that now they have an option to choose between Coca-Cola which has calories, to move to fewer calories or no calories. By giving this choice to each individual it became refreshing ideas (Holt, 2016). Journey of Coca-Cola Strategy It is obvious by the previous report that how their strategies have changed through years and with that the growth and development of the company also increased. They became more efficient, they took steps to rebuild their growth momentum, and they invested more for better marketing and also amplified their financial flexibility. These resulted in the increment of their productivity and efficiency while reducing the costs. Overall they were able to get more than $600 million in the improvement of productivity that they used to invest further in their business and brands and also to give back their shareowner. They have simplified their company with time and strategized according to their preferences and taste, which coupled with new innovations in the supply chain and retail landscape, with empowered employees that win the marketplace. They took new steps to reshape the companys business and refocused on their core business. Today they have more than 500 brands, which include juices, juice drinks, coffee, tea sports drink, enhanced hydration and sparkling beverage (Dawar, 2013). They have introduced different typed of vending machines which also attracts the customers. This shows the growth and development of the company with its change in strategy from the past to present. To understand the growth and development of the company it is very important to analyze the companys strength, weakness, opportunities and threats. Coca Cola has an implausible brand identity. This brand name is a home name for millions around the world. The valuation of this company is around 79.2 billion dollars, this valuation includes, numerous factories, brand values and assets spread across the world. It also includes the vast global presence of the company which means the company is presented in 200 countries across the world. It also has the biggest market share. They have a strong customer loyalty and the taste of Coca cola makes it easy to identify and hard t find a substitute for their customers (DuBrin, 2015). They have the largest distribution of network which is another huge strength of theirs. There market demand is very high, has a successful distribution of network. One of the main weaknesses is their competitor Pepsi. Even though Coca Cola seems to be leading, but it could win the market completely if Pepsi was not there on their way. Another important factor is the low product diversification; Pepsi has expanded into producing snacks segments with products like Kurkure, Lays, but Coca cola is missing from that segment. People have become concerned with diabetes and obesity. Coca cola is a major carbonated drink manufacturer which can cause obesity. Opportunities Coca cola can create their own products and can diversify their present offerings. They already have their brand identity, customers and manufacturing evaluation to back this up. Coca cola is present in 200 countries, but however they could focus more on moving into developing countries which has more humid characters. These countries will welcome Coca Cola more than because of their climate condition. Coca Cola has a presence in the packed drinking water segment through Kinley, hence Coca Cola should focus on the expansion of Kinley as a brand and take up to Bisleris trust level. They should also keep a check on their supply chain as their business is hugely based on the distribution and transportation. Coca Cola needs to focus on the marketing of the product portfolio to get acceptance in the market. However Coca Cola has made several expenses to launch these products in order to increase the sale which will help revenue of Coca Cola. Coca Cola was alleged of using pesticide in their water; however the water is also becoming limited because of their climate change. Coca cola will need plenty of water in order to build their empire. Coffee chains like, Caf coffee Day, Starbucks are on the rise. These are often considered to be a competition of Coca Cola. STRENGTH Valuation of the company, Brand Equity, Huge Global Presence, Biggest Market share, Superb marketing strategies, Loyalty of the Customer, Network Distribution. WEAKNESS Competitions, Diversification of Product is low, Heath beverage absence, Management of Water OPPORTUNITY Diversification, Developing Nations, Packaged drinking Water, Improvement of Supply Chain, Lesser Selling product in the Market. THREATS Indirect Competitors, Raw Material sourcing. PESTLE Analysis Coca Cola are distributed in 200 countries. These countries have varied cultures, customs, desires and tastes. However Coca Cola has updated from before and has updated its products by producing new flavors to accommodate their customers. They have more that $80 billion worth equity. However people are looking for healthy drinks these days but Coca Cola is taking minimum efforts to move in that direction. Coca cola distributes the majority of its products in good cultured countries. Therefore they meet the demands of these customers, for instance in Japan they created 30 alternatives flavors to attract the Japanese consumers. They are making similar efforts in China. However in America they are more focused on their health, therefore there replacing sugary drinks for waters and teas as these drinks are better for their health. In the figure below, the amount of coca cola consumed in the US has experienced a firm decline in the past 15 years. Machinery has helped Coca Cola to manufacture better and higher quantity of products. Coca Cola has its factories in Britain with top machineries that ensure fast delivery and the development of quality of product. With the change in the society, the social media also plays a huge role in the growth of Coca Cola. It helps the company to connect better with its audience and introducing picture of the bottles with their mane on it. The pictures are given on all the social media sites like, Facebook, Instagram and many more. Coca Cola holds all its rights related to their business, including future and past developed products with a original process. Environmental Factors Water is dominant factor for Coca Cola and it cannot function without it, in that case if the climate changes then the company will face a huge loss. Though this will also hamper their competitors as well, but because Coca Cola is a soft drinks company, with the accessibility of water, the company will suffer a huge loss. Coca Cola has to adhere to environmental laws as they manufacture their products (Coleman, 2013). Therefore they depend a lot on environment. They also take advantage of the places that has humid climate as people prefer cold drinks in order to cool down. Coca Cola has a very effective leadership and there can be no replacement for their strategic thinking and relentless and tireless execution. They have transformational leadership, as there can be no alternative for retaining and attracting the best people to lead and create a dynamic environment for them. Nothing can be more effective than transforming leadership, as it changes as per the necessity of the organization as well as the change in the society and the needs of the consumer and the stakeholders. Coca Cola has achieved this by formulating a clear and compelling vision, by getting their system aligned behind it b y continuously executing and communicating with the outer words. Their employees are enthusiast in nature and has worked very hard to help the company to reach the position where it now. This leadership has helped the company to harness new wealth, new beverage requirements and new innovations to accelerate growth and create the worlds most respected consumer goods system. This new wave and adapting new techniques and innovation has helped the company to grow, therefore this leadership has helped the companys employ to align behind the vision of the companys growth (Ayub, Muhammad Hanan, 2013). Conclusion The Coca Cola Company has come a long way with the above mentioned strategies, vision, mission and analysis. The company has proved its standard and has developed a close leadership with its franchisees based on the mutual concern of equality. This report will help to analyze the position of the companies and will help to measure the exact growth of the company. References Albert, P. J., Werhane, P., Rolph, T. (2014). Introduction. InGlobal Poverty Alleviation: A Case Book(pp. 1-11). Springer Netherlands. Ayub, A., Adeel, R., Muhammad, S. A., Hanan, I. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. 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